Fleckenstein’s Bakery
Website Redesign (2021)
A beloved bakery and restaurant in my hometown, I found Fleckenstein’s website in need of some redesigning. Their site lacked a consistent brand identity and struggled to translate the high quality of their baked goods through their visuals and user interface. This redesign strives for a fun and colorful look while simplifying its layout, reorganizing its content, and even streamlining the online ordering process.
An integral part of redesigning Fleckenstein’s website meant redefining their brand identity. This included determining an appropriate color palette, type selection, and layout design that depicted the newer, more youthful and updated redesign of Fleckenstein’s Bakery’s website.
