august 2025

snapple - visual identity rebrand

in 2018, snapple rebranded itself and, more famously, moved away from their memorable engraved glass bottles to use plastic bottles made from recycled materials.

while their new plastic bottles are actually the more environmentally friendly option in the grand scheme of their production, appealing to market trends through their brand redesign costs snapple some of its novelty. while reimagining their visual identity into something that better reflected their iconic past look and still celebrated their product as a whole, i also learned a lot about the company’s sustainability efforts.

click here to read about how snapple’s switch from glass to plastic is a step in a more sustainable direction